Design practitioners get asked the value of their work all of the time. They never have a good answer.
There are good reasons for this. Often, practitioners don’t actually add value. They tweak colors and shapes of objects on the screen, or they move controls from one side to the other. They change the hamburger-menu to a tossed-salad-menu. When much of what passes for interaction design is really just visual tweaking, what quantifiable value does it provide? Not much.
https://medium.com/@MrAlanCooper/whats-the-roi-of-ux-c47defb033d2?ref=uxdesignweekly/
Well, I think it’s important to start by saying there’s no commonly accepted definition.
User experience design is a concept that has many dimensions, and it includes a bunch of different disciplines—such as interaction design, information architecture, visual design, usability, and human-computer interaction.
But let’s try to get a clearer picture of what that really means.
https://www.usertesting.com/blog/2015/09/16/what-is-ux-design-15-user-experience-experts-weigh-in/