Tags: customer-interactions*

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  1. By now, you’ve heard about the importance of both UX (user experience) and CX (customer experience) when it comes to a company’s survival. While that’s true, a lot is still unclear about which is actually more important to prioritize.

    The answer? Both.

    UX is reflective on the usability of a company’s website, whereas CX focuses on customer interactions and meeting overall expectations. The UX of an airline company, for example, would relate to the usability of the mobile app interface and website: how easy it is to purchase flight tickets, access flight information, download a boarding pass, etc.
    https://www.martechadvisor.com/articles/ux-and-cro/cx-vs-ux-is-one-more-important-than-the-other/
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