While the rise of mobile brings unprecedented convenience to end-users, it also makes for an attractive exploitative touchpoint for cyber threat actors. Given that online retailers will continue to extend the range of services their mobile channels support to cater to consumer needs, mobile is a natural shift for cyber criminals. In just the first quarter of 2018 alone, 55 percent of transactions originated in the mobile channel, and almost two-thirds (65 percent) of fraudulent transactions were attributed to mobile application or browser.
https://www.enterpriseinnovation.net/article/price-mobile-convenience-711001575/
THERE are a lot of exciting stories about companies using AR and VR and about experts suggesting that the technologies are going to revolutionize every industry — from manufacturing to education.
However, if have you actually tried using the technology, it might seem difficult and you might feel that it doesn’t really lend itself to every kind of situation without a lot of adaptation.
Don’t blame the technology for it. The technology, to be clear, has a tonne of potential. It can really help businesses transform their workplace and their strategies.
https://techwireasia.com/2018/10/what-ar-and-vr-can-do-for-your-brand/
Each and every page on your website / mobile app serves a different purpose, so why should your feedback buttons be any different? Well they’re not – at least not anymore which is something that many feedback companies have caught onto. In fact, most of these companies know that in order to get the best and most relevant feedback results, you (the user) will want to tweak your feedback forms so that they are aligned with the goals of specific pages or funnels.
The thing is…most feedback tools don’t exactly facilitate the deployment of different feedback buttons with specific forms – at least not without you having to implement multiple scripts.
https://mopinion.com/one-script-for-all-your-feedback-buttons/
Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively seeking out connections with the brands they purchase from rather than one-off buying frenzies.
https://mopinion.com/4-steps-successful-customer-obsessed-marketing-strategy/
Navigating multiple languages, currencies, preferences and expectations is complicated, to say the least. So, how can international brands create a customer experience that appeals to a global audience? Here are some tips.
https://www.digitalcommerce360.com/2018/10/22/building-an-ecommerce-brand-on-a-global-basis/
There are thousands of businesses you could start but how to ensure success. Stories about the founding of any company begin with motivation. Building a technology product startup can be daunting for new entrepreneurs. There are a few essential steps you need to take before starting a business.
https://www.entrepreneur.com/article/322059/
According to Google Trends, the term “empathy” now appears in Search more than six times as often as it did in 2004. Finding a job description for a design role that doesn’t mention “empathy” is near impossible. Undergraduate and graduate schools alike espouse “learning how to empathize” in the curricula. Empathy is everywhere, and especially in design.
https://www.fastcompany.com/90252258/designers-stop-talking-about-empathy/
'Employees are the backbone of our business'. But do they feel invested in the mission of your company? What about future employees? Start measuring employee engagement with one of these three leading survey templates.
https://marketplace.mopinion.com/products-category/employee-engagement/
Are you a student looking to develop an entrepreneurial mind-set that will benefit you for the rest of your life? Be sure to check out the Rotterdam Global Entrepreneurship Week (GEW) this November. This event is a great opportunity to hear the inspirational stories of business icons from the Dutch ecosystem, including a presentation from Mopinion’s Co-Founder and Managing Partner, Udesh Jadnanansing.
https://mopinion.com/mopinion-rotterdam-global-entrepreneurship-week/
According to a 2017 study by mobileinsurance.com, a person spends roughly 1.5 hours a day on the phone.
While that may not seem significant, it averages out to nearly four years of his or her life. When actual usage was analysed, it was found that calling people featured only sixth on the list. While gaming and social media were top contenders, app usage featured second on the list, closely behind browsing. It should come as no surprise then that User Experience (UX) has become key to Internet product development. Simply put, a person’s UX covers his or her interaction with a product.
https://yourstory.com/2018/10/9-ways-design-winning-engaging-ux/
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