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  1. The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online customer journey for tech companies can be quite complex.
    https://mopinion.com/online-customer-journey-tech-companies/
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  2. If designed well, conversational user interfaces offer many benefits to end users. Language is the most natural interface humans understand. Therefore, talking to a machine rather than entering specific commands facilitates a more natural user experience. It will take a user less effort to get familiar with an application as there is no need to get used to screens, navigation hierarchies, input fields, and buttons. Thanks to machine learning, applications will learn how to adapt to humans, rather than humans needing to adapt to applications.
    http://www.digitalistmag.com/cio-knowledge/2017/11/23/what-every-cio-needs-to-know-about-trends-in-user-experience-design-2-05490515/
    Tags: , , by tjeerdtraats (2017-11-29)
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  3. What it takes to make a great UX designer doesn’t depend on what kind of company you work for—whether a product or service company or an agency. In this article, I’ll describe some common best practices that enable UX designers to do great work.
    https://www.uxmatters.com/mt/archives/2018/04/what-great-ux-designers-do.php/
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  4. The easy interchange of data is crucial for government agencies. On a regular basis, agencies must share information between components, other agencies, partners, foreign governments and international organizations as a critical element of their mission execution. This strategy enables unity of effort, more rapid and informed decision-making, increased adaptability, improved situational awareness, and greater precision in mission planning and execution.
    http://www.nextgov.com/ideas/2018/02/what-happens-when-you-cant-share-or-access-your-own-data/145849/
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  5. Each and every page on your website / mobile app serves a different purpose, so why should your feedback buttons be any different? Well they’re not – at least not anymore which is something that many feedback companies have caught onto. In fact, most of these companies know that in order to get the best and most relevant feedback results, you (the user) will want to tweak your feedback forms so that they are aligned with the goals of specific pages or funnels.

    The thing is…most feedback tools don’t exactly facilitate the deployment of different feedback buttons with specific forms – at least not without you having to implement multiple scripts.
    https://mopinion.com/one-script-for-all-your-feedback-buttons/
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  6. The use of metrics is a practice businesses apply to nearly all aspects of their organisation. Whether that’s finance, competition, customer requirements, expectations, employee performance, or marketing, metrics matter. Metrics reflect and support the strategies of these business areas, giving us leverage to improve in any way we can. So why would this be any different when collecting online customer feedback? And while we’re on the subject, what is a customer feedback metric?
    https://mopinion.com/what-is-a-customer-feedback-metric/
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  7. A website feedback button is a tab or icon that is used to collect feedback from online visitors and customers while they are on your website. These buttons are usually located on the side or at the bottom of a web page so that they are easy for the visitor to find. In order to submit feedback, visitors click on the feedback button and an online feedback form will appear.

    To understand the real value of a website feedback button it’s a good idea to learn how they work and the various benefits they can offer your business.
    https://mopinion.com/what-is-a-website-feedback-button/
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  8. With a website feedback tool you can dig deeper into the minds of your website visitors. A website feedback tool helps collect qualitative insights about the visitor, such as the visitor’s review of the website and where he/she is experiencing problems. A website feedback tool also makes it possible to interact with your visitors.
    https://mopinion.com/what-is-a-website-feedback-tool/
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  9. An exit feedback form is an online tool used to reveal why visitors are leaving a website, especially at crucial moments. For example, when visitors abandon their activities in various ordering funnels or other conversion points on the website. This includes shopping cart abandonment, one of the most common among online visitors.
    https://mopinion.com/what-is-an-exit-feedback-form/
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  10. An online feedback form is a dynamic tool which is used to capture customer feedback on websites and apps. Feedback forms can be triggered on your website in various ways with the goal of attaining specific feedback from your customers and determining whether or not they have reached their online goals, e.g. ordering a product or getting online support.
    https://mopinion.com/what-is-an-online-feedback-form/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.