“Trust” is a word you often hear in business models and marketing strategies today. The new generation of consumers places great importance on how honest, transparent, and authentic a brand is.
According to one SDL study, millennials are seven times more likely to give personal information to a brand they trust as opposed to any other brand. Around the world, consumers want every aspect of a brand to exhibit trustworthiness, from the About Us page to a secure checkout process.
Here are six user experience (UX) design tips that can help a brand achieve this golden standard, and secure customer loyalty for the long haul.
https://usabilitygeek.com/create-trust-using-ux-design/
Whether it is the notch in the new iPhone X or the unceremonious removal of the headphone jack, Apple’s UX design principles have always polarised users. However, even the most fervent supporters of the Cupertino company will concede one of Apple’s major design missteps lies in its universally maligned podcast app.
https://usabilitygeek.com/ux-case-study-overcast-mobile-app/
My journey with Alexa began when I was at my brother’s house one day, and my 4-year-old nephew was showing off Alexa. He was excitedly asking Alexa about sharks and changing the Phillips lights so he could party. Then at work, my coworker was telling me how he was outfitting his house to be a smart home. This piqued my interest. Are we starting to get to a point where I may have my own Rosie the Robot?
https://uxplanet.org/alexa-and-me-bdf888ec15d5/
The cover letter is an valuable supplement that can help make your skills and experience stand out. It is a way to explain why you are passionate about the role you are applying and can potentially help recruiters decide on who to move forward to the interview stage. After all, a recruiter wants to choose people who have the skills and interest in pursuing the job as this can result in less turnover and potentially less time to go through numerous candidates. Here are a few tips that have helped me craft compelling cover letters and have gotten the attention of huge companies such as Facebook and Google.
https://uxplanet.org/how-to-get-ux-jobs-with-a-well-crafted-cover-letter-feda566880eb/
easyJet and Travelport Digital were recognized for the user-focused digital experience they deliver at two leading industry awards in the UK. The double success saw the industry-leading easyJet mobile app, developed in partnership with Travelport Digital, awarded Best Transaction Experience at the User Experience UK Awards and Gold Winner, Digital – Travel Tech, at the driven x design, London Design Awards.
https://www.incentivetravel.co.uk/news/awards/42741-easyjet-and-travelport-digital-jet-off-with-two-design-experience-wins-for-its-industry-leading-mobile-app/
Parks Associates today released research showing 54% of U.S. broadband households see little value in return for sharing their data. In addition, 42% do not trust companies will be able to keep their data safe. The research firm hosts the 12th-annual CONNECTIONS™ Summit: IoT and the Smart Home, January 9 at CES® 2018 in Las Vegas, to discuss strategies to flip these perceptions and make consumers more at ease with connected products and the value they receive.
http://markets.businessinsider.com/news/stocks/Parks-Associates-Over-50-of-U-S-Broadband-Households-Feel-They-Get-Nothing-of-Value-in-Exchange-for-Their-Data-1010950836/
When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.
https://searchengineland.com/5-local-search-tactics-your-competitors-probably-arent-using-288028/
We've all been ordering our toilet tissue through Alexa, right?
Maybe not exactly. Let's ask the experts about the biggest user experience (UX) trends in 2017.
https://econsultancy.com/blog/69607-what-were-the-biggest-ux-trends-of-2017/
Our expert commentators have already discussed what they made of 2017, so what do they expect and hope for next year?
Let's find out...
https://econsultancy.com/blog/69646-ux-trends-in-2018-what-do-the-experts-predict/
Learn From twenty experienced designers as we go deep into one question every week.
This week we look at juggling what going on your life and keeping up with the deign industry.
https://uxplanet.org/how-do-you-juggle-your-life-work-and-keeping-up-with-the-design-industry-126c68c9d08f/
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