Parks Associates today released research showing 54% of U.S. broadband households see little value in return for sharing their data. In addition, 42% do not trust companies will be able to keep their data safe. The research firm hosts the 12th-annual CONNECTIONS Summit: IoT and the Smart Home, January 9 at CES 2018 in Las Vegas, to discuss strategies to flip these perceptions and make consumers more at ease with connected products and the value they receive.
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