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  1. We explain the principles of user experience design and how to make sure you offer the best experience for your users.

    User-experience design, or UX design as it's become known, refers to the development of systems, resources and processes to make them as user-friendly as possible....
    http://www.itpro.co.uk/development/30055/what-is-user-experience-design/
    Tags: , , by tjeerdtraats (2017-12-01)
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  2. When it comes to online shopping, the smartphone has now surpassed desktops. In October 2016, nearly 51.3% of the global population browses online using a tablet or a smartphone, compared to the 48.7% that use a desktop. Starting in 2015, Google began rewarding mobile-friendly websites with higher rankings in the search results; a good reason for businesses to have a strategy in place for mobile. Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?
    https://mopinion.com/what-makes-good-mobile-app-user-experience/
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  3. Learning to be a top-notch web designer isn’t just about mastering code. Users don’t see raw HTML and JavaScript when they visit a website or start an app. No, users focus on how the site looks, how to get around, how fast the pages or features load and how intuitively it all operates.
    https://thenextweb.com/offers/2018/02/14/what-makes-web-users-happy-enroll-and-learn-in-this-rigorous-design-bootcamp/
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  4. We've all been ordering our toilet tissue through Alexa, right?

    Maybe not exactly. Let's ask the experts about the biggest user experience (UX) trends in 2017.
    https://econsultancy.com/blog/69607-what-were-the-biggest-ux-trends-of-2017/
    Tags: , by tjeerdtraats (2017-12-11)
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  5. If I had to explain it in 30 seconds or less, here would be my elevator pitch.

    At the most basic level, the user interface (UI) is the series of screens, pages, and visual elements—like buttons and icons—that you use to interact with a device.

    User experience (UX), on the other hand, is the internal experience that a person has as they interact with every aspect of a company’s products and services.
    https://www.usertesting.com/blog/2016/04/27/ui-vs-ux/
    Tags: , , , by tjeerdtraats (2017-11-27)
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  6. The education game market continues to grow rapidly, and mobile learning games are a dominant force in this market. Newzoo, an industry analyst that provides insight for the generic games market, predicts the overall mobile game market across all game types will grow 40 percent between now and 2020. That’s a significant growth increase.
    https://www.td.org/insights/when-games-go-small/
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  7. The calculator isn’t the most beautiful thing in the world but when you press your fingers into its buttons, it can do some wondrous things. Or take Crocs — the butt of many jokes — but the first choice of shoes for people working in the medical profession. That’s the thing when it comes to the user experience vs. usability debate: products don’t have to be beautiful to offer a great user experience.
    https://uxplanet.org/when-good-design-goes-bad-examples-of-ugly-ui-with-great-ux-48d72c7d1601/
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  8. Even if you’re not much interested in the latest gadgetry, the massive CES (formerly Consumer Electronics Show) in Las Vegas is worth observing — preferably from afar — for the overarching zeitgeist and emerging trends in IoT, smart home and consumer tech generally.
    http://internetofthingsagenda.techtarget.com/blog/IoT-Agenda/When-IoT-puts-the-user-last/
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  9. While ad-targeting is both prominent and increasingly invasive, ads are but the tip of the iceberg.

    The biggest fallacy in many people's understanding of online data gathering is the widely-held belief that the only real downside to what they willingly offer up online is them seeing a few more harmless ads. Nothing, sadly, could be further from the truth.

    While ad-targeting is both prominent and increasingly invasive, ads are but the tip of the iceberg, and an ominous mass of other destinations for our data lies beneath the surface. Here is some of what else happens after you scroll down those ostensibly impossible-to-read terms and conditions and hit "I accept".
    http://www.thenewsminute.com/article/where-does-all-your-personal-data-collected-online-really-end-we-tell-you-71905/
    Tags: , , by tjeerdtraats (2017-11-20)
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  10. The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.

    In this article, we will outline the various benefits of KPI dashboarding software as well as list the top software available for digital marketing managers.
    https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.