While ad-targeting is both prominent and increasingly invasive, ads are but the tip of the iceberg.
The biggest fallacy in many people's understanding of online data gathering is the widely-held belief that the only real downside to what they willingly offer up online is them seeing a few more harmless ads. Nothing, sadly, could be further from the truth.
While ad-targeting is both prominent and increasingly invasive, ads are but the tip of the iceberg, and an ominous mass of other destinations for our data lies beneath the surface. Here is some of what else happens after you scroll down those ostensibly impossible-to-read terms and conditions and hit "I accept".
http://www.thenewsminute.com/article/where-does-all-your-personal-data-collected-online-really-end-we-tell-you-71905/
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