In January, Facebook announced major and ongoing changes to its news feed to improve the user experience – and people’s lives. But will it work? And what does it mean for brands?
https://uk.kantar.com/tech/social/2018/what-do-the-facebook-news-feed-changes-really-mean/
People are now demanding more frequent and engaging transactions as technology continues to evolve and push the legal profession to become more efficient and digitised. A whole new generation are now accustomed to the seamless user experience they get when they log on to social media and when banking online, so it goes without saying that they now expect the same from their lawyers.
https://www.lexology.com/library/detail.aspx?g=e33aeb5d-5a2a-4442-b8bb-c770dd6b090d/
Mobile first design is not a new concept.
It has been around for more than a decade and it’s used to refer to the strategy of designing and developing digital experiences for mobile devices at the very start of a project; rather than the traditional approach of first designing for desktop and consequently for mobile.
However, the term is possibly more relevant in the business world today than ever before.
https://www.marketingtechnews.net/news/2018/feb/15/prioritising-mobile-first-design/
“Does Anyone’s Spotify Look Like This?” wrote a plaintive poster on Spotify’s Android support forums a couple of weeks ago, with screenshots showing what appears to be a stripped-down, spacier user interface for the streaming service’s mobile app.
http://musically.com/2018/02/15/spotify-on-demand-playlists-free/
In a move to make surfing the Web a less "frustrating" experience, one of the world's most popular Web browsers will today start to block all advertisements on sites that display ads deemed intrusive.
https://www.itweb.co.za/content/wbrpOqgPkjbvDLZn/
Following multinational technology company, Google's announcement in June last year about a new feature that will remove "intrusive" ads, users can now finally say goodbye to these ads, reports The Verge.
https://www.iol.co.za/business-report/technology/google-will-finally-block-intrusive-and-annoying-ads-13284803/
Watch (or just listen to) designers from Minecraft, Airbnb and Adobe, as well as Anton&Irene and Lance Wyman – live from the Awwwards conference in Berlin.
https://www.digitalartsonline.co.uk/features/creative-business/see-brilliant-new-talks-from-leading-designers-without-leaving-your-desk/
It's important to think about the year ahead and what to expect from your local search strategies in 2018. Bolster your marketing plans by adding in elements to complement these three big customer buying trends.
https://www.business.com/articles/multilocation-franchises-three-trends-worth-watching/
Every start to the year inspires newness and a point of reflection. Whether personally or in business, we pause to look back and plan forward. This is the time we at least attempt to reset our efforts. Learning from the good and bad of the previous year, with the hope of designing a better roadmap for achieving our goals. While we do not have a crystal ball to see the future, we can certainly take steps to be better prepared for what is ahead in marketing for 2018. Here are some trends we think you should not ignore.
https://www.mediapost.com/publications/article/314254/5-essential-marketing-tips-for-2018.html/
Calls for regulatory action against big tech firms, including Amazon and Google parent company Alphabet, have intensified after they reported record profits. The case that the largest online giants are monopolies that require antitrust action has been made by critics from both left and right. The case against these companies, however, is on shaky ground.
https://cei.org/blog/competition-tech-more-vibrant-it-looks/
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