Your website’s appearance can make or break a transaction. If it isn’t attractive, up-to-date or user-friendly, consumers will be quick to look elsewhere. You need your site to both make a great impression on potential customers and provide an easy and satisfying user experience (UX).
Modern websites can feature a lot of flashy visual features designed to dazzle visitors. While it may be tempting to implement a slew of these “bells and whistles,” these extraneous features may intimidate consumers or make it difficult for them to navigate your site. Below, 13 Forbes Technology Council members list some website features they recommend companies avoid.
https://www.forbes.com/sites/forbestechcouncil/2019/01/28/web-design-donts-13-website-features-that-can-ruin-the-user-experience/#6f20eab57679/
Your website’s appearance can make or break a transaction. If it isn’t attractive, up-to-date or user-friendly, consumers will be quick to look elsewhere. You need your site to both make a great impression on potential customers and provide an easy and satisfying user experience (UX).
Modern websites can feature a lot of flashy visual features designed to dazzle visitors. While it may be tempting to implement a slew of these “bells and whistles,” these extraneous features may intimidate consumers or make it difficult for them to navigate your site. Below, 13 Forbes Technology Council members list some website features they recommend companies avoid.
https://www.forbes.com/sites/forbestechcouncil/2019/01/28/web-design-donts-13-website-features-that-can-ruin-the-user-experience/
As Amazon continues to dominate the e-commerce space, smaller online retail businesses must do more to compete. Web design is one effective way e-commerce businesses can stand out to consumers while making a worthwhile investment in their marketing strategy. A recent consumer survey from Clutch shows that people value three main user experience (UX) features when they browse online:
- Effective navigation
- Updated website design
- Authoritative content
Updating a website to include or enhance these three features will benefit businesses beyond simply improving the user experience. Investing in navigation, design, and content also has important branding and SEO benefits.
https://www.business2community.com/web-design/3-website-features-your-e-commerce-site-needs-to-stand-out-02169445/
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