"In this three-part series, Wirecard discusses global trends in e- and m-commerce and offers ideas and tips for leveraging those trends – AI, the Internet of Things, and more – to scale your business and provide a truly 21-century customer service experience that consumers worldwide are coming to expect. In Part 1, we looked at some innovations that will be key to answering consumers’ demand for speedy payments. In Part 2, we presented ways to leverage the entire customer journey to present payment opportunities and strengthen relationships.
In Part 3, we provide tips on optimizing UX (user experience) for diverse global markets and processing payments within a framework that has to accommodate numerous currencies and regulations. "
https://www.retaildive.com/news/how-to-build-a-user-friendly-ecommerce-experience-in-a-diverse-global-marke/530391/
The road to mainstream significance has been long and wavering for virtual reality (VR). Introduced to popular culture through classic science-fiction embellishment, it was written off time and time again as a fad and a fraud when real-world technology couldn’t live up to those depictions. But recent years have seen VR headsets (led by the Oculus Rift) achieve meaningful public awareness.
Now that VR is finally on the cusp of general acceptance, a whole world of possibilities has opened up for countless industries—most significantly the gaming world. But what of the ecommerce industry? With user experience (UX) an increasingly-vital factor for setting stores apart, could VR be the next destination for ambitious retailers?
Let’s consider the role that VR is likely to play in the ecommerce world over the course of the next 5 years.
https://techspective.net/2018/07/18/how-vr-will-transform-the-ecommerce-experience-in-the-next-5-years/
It’s a dog-eat-dog world out there in the eCommerce industry. Online retailers face tough competition when it comes to offering a good customer experience and winning over the loyalty of their customers. And the truth remains that while striving for the much-sought-after “perfect customer experience”, there are many struggles these retailers still go through on a daily basis that hold them back.
https://mopinion.com/is-digital-feedback-the-solution-to-all-online-retailer-struggles/
Like most business matters, the stay-or-go dilemma centers around time and money. Is it worth the investment to replatform entirely? Here is a 7-point audit that can help you decide if it’s time for a new e-commerce platform.
https://www.digitalcommerce360.com/2018/07/02/is-it-time-to-break-up-with-your-commerce-platform/
One of the most important digital marketing tools for any company is a clean, well-designed website. This is especially true for e-commerce businesses: Your website is where business happens, so it's imperative to offer an excellent user experience.
With a few simple user interface tweaks, you can turn your brand's site into a well-oiled online store with maximum conversions. We asked a panel of Forbes Communications Council members for their best UI recommendations for e-commerce businesses. Here's what they had to say.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/04/25/maximize-e-commerce-conversions-with-these-13-user-interface-improvements/
Mobile management is the way of the future. Statista estimates that by 2021, mobile e-commerce will make up 54% of U.S. e-commerce sales, making effective mobile sites a vital element for e-commerce companies.
To find out which e-commerce mobile mistakes should be avoided to stay relevant, I asked a panel of entrepreneurs from YEC the following question:
https://thenextweb.com/contributors/2018/11/01/mobile-e-commerce-mistakes-all-entrepreneurs-should-avoid-to-stay-relevant/
Mobile e-commerce used to be considered a “cherry on top” for desktop online retail. As smart mobile devices became more widespread and accessible, people began incorporating them into the e-commerce journey—but primarily to search and browse products rather than conduct transactions. This was due in part to the challenges associated with using mobile browsers of the past when it came to complex, multi-step interactions like checking out.
https://www.mobileappdaily.com/mobile-readiness-key-to-ecommerce-websites/
Does your ecommerce website run on the Magento platform? Then we’ve got good news for you. Mopinion has just launched a user feedback extension for Magento that enables Magento-based websites to run Mopinion feedback software on their site.
https://mopinion.com/mopinion-launches-user-feedback-extension-for-magento/
For many retailers, improving the customer experience involves simplifying e-commerce to rely on fewer clicks and supplementing text search for the ever-potent, AI-powered visual search feature.
Whether it be for navigating outfit inspiration, as seen on platforms such as Pinterest and ShopStyle or creating hyper-personalized recommendations, witnessed in Spotify and Netflix, the bottom line is through these technologies, retailers further empower their shoppers and guide purchases.
In a similar mission, the winner of Digiday’s Best Retail Technology award, Syte, aims to provide a cutting-edge visual AI search, which offers the necessary immersive experience and improved user journey shoppers crave — all beginning with the shopper’s chosen image.
https://wwd.com/business-news/technology/visual-search-1202880164/v/
It’s quite evident that the online buying process is no longer a linear one. Consumers are entering eCommerce websites from a myriad of different devices and online channels. And in the midst of all this chaos, your business needs to find a way to reel these consumers in as well as nurture them once they’ve entered your website.
https://mopinion.com/optimising-the-online-customer-journey-for-ecommerce-websites/
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