Web design has already changed a great deal, primarily with the development of UX design. And now, as data science advances into the niche, we can expect it to change even more. As teams seek to hit that fine note which will make a website or app ideally user-centric, pairing UX designers and researchers with data analysts could eliminate plenty of guesswork and fine-tune both the creative process and its outcome. Here is how data science can help bring UX design to a whole new level.
https://insidebigdata.com/2019/01/01/can-data-science-improve-ux-design/
Giving the best user experience to a user is what everyone strives for, but a proper research about the market and your target audience will actually give you a clear picture on how you need to go ahead with your app. User experience is obviously the experience you have when you are using an app.
Moreover, it is definitely the key point for the success of an app.
If you want an example of an app, which is successful, Amazon and eBay are the best examples. There was a time when eBay was the largest online store and Amazon was right behind. But after the smartphones came in and they had to come on mobile app platform, eBay failed miserably at this where are Amazon has taken over the whole online marketplace by storm. Well, that should explain the whole importance of UX.
https://www.digitaldoughnut.com/articles/2018/july/role-of-user-experience-in-an-ecommerce-app/
I see it time and time again. Companies, particularly startups, throwing money into paid acquisition channels and not getting a strong ROI, or devoting weeks to the latest spammy growth hacks which get them a customer or two for a month or so.
The problem in almost every case is that the company does not understand how to optimize the entire user experience.
They don’t understand who their target audience is, they don’t truly understand why someone would use their product or service, and they don’t understand how to keep them using it.
https://blog.lemonstand.com/optimizing-entire-ecommerce-user-experience/
