The new product development cycle can be quite complex, especially when it comes to technology. There’s a lot of planning, testing and tinkering that must happen before a tech product is ready to hit the market, and sometimes it requires going back to the drawing board.
An essential step in this process is usability testing, which helps determine whether a product functions as expected or whether it needs additional fine tuning. But how do you know the right time to begin this testing? To find out, we asked a group of Forbes Technology Council members to share their opinions.
https://www.forbes.com/sites/forbestechcouncil/2019/01/02/is-it-time-to-test-your-new-products-usability-13-tech-experts-weigh-in/#2a2dc3d225b2/
How important are those navigation labels at the top of your website? According to new research conducted by branding, design and marketing agency Tank Design, labels are essential – as long as you care about your customers finding what they’re looking for. After all, it’s not called “navigation” for nothing.
But many large companies – especially in the business-to-business or B2B space – use the exact same generic navigation labels on their websites, leading to no differentiation for either potential customers or Google.
https://www.forbes.com/sites/dangingiss/2018/09/27/new-research-shows-website-navigation-may-be-losing-you-customers/
