To stay ahead of the curve, UX design is important for a brand because it will help our business by making the best possible first impression, generating ROI, increase in customers retention and market share, money saving in the development phase, and a big-ticket investment for the future
http://www.businessworld.in/article/How-User-Experience-Will-Play-Big-Role-In-2019-s-Marketing-Strategy-For-Brands/27-10-2018-162903/
When it comes to modern online business, most consumers will be familiar with the term user experience, which encompasses the collective aspects of the end-user’s interaction with a business and its products. Companies who invest in UX often see a lower cost of customer acquisition, increased customer retention, and expansion into new demographics and markets.
However, consumers might not know about components of the user experience called dark patterns — even though they’ve undoubtedly encountered them while browsing on their favorite websites. UX designer and consultant Harry Brignull officially coined the term “dark patterns” in 2010, so the concept has been around for a while.
https://www.besttechie.com/dark-side-ux-dark-patterns/
Delivering an excellent user experience is essential to attracting and retaining customers. And although data management may not be the first thing that comes to mind when you think about optimizing user experience, maybe it should be.
User experience — or just UX, as really trendy folks put it — has become something of a buzzword at the intersection of IT and business.
http://blog.syncsort.com/2018/06/big-data/data-management-user-experience/
UX design – the process of creating a website that is intuitive to the user – is ongoing and must adjust to the needs of your market and users. While you may feel like dropping the mic after getting your site up and running, it’s not over and done. As users and the digital landscape change, so must your website.
In fact, optimal UX could be the factor that determines the success of your company. If your website is struggling to retain visitors, it may be that it needs a UX update. Try these strategies to identify whether your website has a UX design problem and how you can fix it if so.
https://readwrite.com/2018/05/31/discover-missteps-in-your-ux-design/
