With the rise of digital communication, traditional media has become one of the many spaces in which public relations professionals operate. Due to the advent of social media, the practice is divided into traditional public relations, advocacy and social media. These moving parts dare not operate in isolation.
They must operate strategically over the long term with one goal in mind, to win public trust. In 2019 and beyond, communication and marketing professionals need to place emphasis on big data, user experience, UX and audio when executing their campaigns.
http://jamaica-gleaner.com/article/commentary/20190227/kahmile-reid-big-data-ux-and-audio-key-communicationmarketing-tools/
Marketers today are cashing in more on the emotional quotient to connect with customers by either using celebrities or by campaigns involving social issues, talking about myths, stereotypes, etc.
Stepping into the shoes of customers and telling their stories through advertisements has become a common practice. With multiple options available to customers, it has now become difficult for brands to directly target a community and to reach to them, and hence content has started shaping up via storytelling and other formats.
http://www.buzzincontent.com/story/content-gives-an-emotional-edge-to-user-experience-says-ut-ramprasad-of-tata-motors/
Rapidly developing smart retail will see three major trends in 2019, including an emphasis on the human side of business, according to CC Liu, secretary general of Asia AIoT Alliance.
Liu stressed that tech development originates from human nature, with all tech designs aimed at providing consumers with greater convenience. Accordingly designers must grasp users' situations well to provide better services. He continued that Amazon unmanned stores, for instance, allow consumers to take things from the store without having to pay at the counter.
The second trend is creating more convenient UI (user interface) and more friendly UX (user experience) to facilitate purchases, Liu said, adding that based on consumer psychology, consuming is quite an impulsive behavior and therefore how to shorten the transaction process will be crucial for further upgrades in smart retail operations.
The third trend is that smart retail will entail AI as the core. Liu said that AI is not almighty but serve as a helper to decision making. AI can be utilized to analyze big data to provide references for managers in handling distribution, pricing, marketing and new product development, while also further predicting market trends and facilitating customized services, according to Liu.
https://www.digitimes.com/news/a20181112PD214.html/
Till 2003, humans had created 5 exabytes (5 billion gigabytes) of data. In 2011, the same amount was created every two days.
A big part of our lives revolves around data: how it is generated, collected, and discussed. Not surprisingly, design plays a huge roll in being the medium for the message(ha). In a world where we suffer anxiety from information bombardment and multi tasking, how do you find ways to navigate through it to be productive?
https://blog.prototypr.io/how-app-design-evolves-through-user-experience-59a28a85ad43?gi=7f692f7c5656/
In this interview, CEO and co-founder of Talla Rob May discusses how his company is using big data and artificial intelligence to help businesses improve the user experience for their consumers
https://www.psfk.com/2018/05/rob-may-talla-nterview.html/
