As 2018 rolls around, knowing which skills to upgrade and improve on would definitely be on the minds of many. According to a recent report by LinkedIn, hard skills in marketing and data will be needed most by companies in 2018. Meanwhile, soft skills such as communication will also be needed.
http://www.marketing-interactive.com/most-wanted-skills-in-2018-hard-skills-in-marketing-and-data/
“Trust” is a word you often hear in business models and marketing strategies today. The new generation of consumers places great importance on how honest, transparent, and authentic a brand is.
According to one SDL study, millennials are seven times more likely to give personal information to a brand they trust as opposed to any other brand. Around the world, consumers want every aspect of a brand to exhibit trustworthiness, from the About Us page to a secure checkout process.
Here are six user experience (UX) design tips that can help a brand achieve this golden standard, and secure customer loyalty for the long haul.
https://usabilitygeek.com/create-trust-using-ux-design/
When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.
https://searchengineland.com/5-local-search-tactics-your-competitors-probably-arent-using-288028/
There is much change in marketing on an everyday basis, and marketers seem to be constantly on the move to conjure up the next adrenaline high.
Consumers’ stimulation levels have gone up significantly, and brands across sectors are seeking and creating newer ways to build the “experience” for the customer like they did in 2017. In 2018 and ahead, this metamorphosis will only become stronger, deeper, and faster.
https://yourstory.com/2017/12/5-marketing-trends-rule-market-2018/
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