An effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers.
Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions for each product.
Although these are important areas that need to be considered, thinking that they are the only elements needed to win the game for you is overly simplistic.
In this post, I'll discuss the elements that make a product page captivating for visitors. I'll discuss in detail the things you should consider doing on your product pages so that they stand out from the competition.
https://moz.com/blog/heres-how-to-create-a-product-page-that-converts/
For some of the biggest and most considered products and services, the decision to buy doesn’t always come down to a solo customer.
From finance and utilities, to travel, household goods, and entertainment, we often buy (and use) products and services as a couple, family unit, or group of friends.
Why then do many of the online systems we use treat customers as solo decision-makers, tying customer accounts to an individual email address and neglecting (or even discouraging) sharing and collaboration?
http://econsultancy.com/defining-ux-best-practice-for-shared-customer-experiences/