Let’s get straight to the point. – The number one priority of any Ecommerce website is to generate sales. And the biggest hurdle in achieving that is the shopping cart abandonment rate.
Shopping cart abandonment simply means visitors leaving your online store without making any purchase. And right now, 69.89 percent of online shoppers abandon their shopping carts, according to Baymard Institute’s calculations from 34 studies on e-commerce cart abandonment.
While of course there is nothing much you can do about visitors leaving your website for the reasons out of your control – reasons like not interested in your products or not ready to buy yet, but what about the visitors who are ready to buy? – why are they leaving?
http://customerthink.com/the-value-of-ux-in-an-ecommerce-app-website-in-2019/
You probably don’t notice intuitive web design, but you do notice bad design. People such as Charles Novabos, who works with Pramerica, are essential to ensuring a seamless online experience.
While bad website design sticks out like a sore thumb, good website design should be imperceptible. You mightn’t even notice when a page is well integrated across your devices or is designed intuitively – you’ll be too busy breezing through the site with ease.
Ensuring websites are seamless to navigate, however, is a far from easy task. That’s why companies such as Pramerica need user experience (UX) researchers such as Charles Novabos. We caught up with Novabos to see what his working day entails.
https://www.siliconrepublic.com/people/pramerica-charles-novabos-ux-design/
Did you know that, according to a recent study, 79% of people who don’t like what they see on your website are going to go back and look for another one?
That’s right, 8 out 10 visitors are unlikely to go through your website if your user experience (UX) fails. Regardless of how great your product or service might be, chances are these people will never get to understand it.
This only goes to show that UX matters, and given the rapid developments in the space of UX design, chances are that it will matter a lot more.
Think of it this way – you website is nothing but a 24/7 salesman. It has the potential to be one of your most powerful assets right there at the forefront of your marketing efforts. And just as a professional salesman, it has to be exquisite.
https://www.business2community.com/web-design/6-tips-that-can-drastically-improve-your-websites-user-experience-02179720/
"User feedback software has been our preferred method for collecting customer feedback to bring our A/B testing to the next level. A/B Testing is a fundamental necessity to figure out how your customer responds to different sets of web pages and user interfaces. While the precise data and conversion information of an A/B test are incredibly valuable, we have found that combining them with direct user feedback can give even more insight for future tests you may have been unable to recognize without the user feedback. Determining and tweaking your design based on the user feedback data you receive is a fundamental step in any conversion rate optimization campaign."
https://mopinion.com/user-feedback-lessons-learned-from-digital-agency/
Bookmarks on this page are managed by an admin user. 
