Over 90% of smartphone owners use apps, and 72% of app users churn within the first three months of installing a new app. As marketers reevaluate acquisition programs, shifting payment down the funnel from installs to engagement, the approach should be centered around the consumer experience.
Focusing on minute optimizations of marketing and UX alone largely neglects users and user experience, from high-level acquisition through down-funnel engagement in-app. Marketers and developers alike have forgotten that a smartphone is likely treated as more of an appendage than an accessory. Phones are highly personal devices, filled with carefully organized and curated applications intended to make life easier (e.g. maps, banking, email) or fun (e.g. games, social media, shopping).
https://www.clickz.com/how-to-acquire-engage-mobile-app-users-feedback/
User experience online is near about similar to the user experience factor when they visit grocery stores. A pleasant time and minimal hassles is what the user is expecting anywhere. One should be able to navigate the store easily, take what they need, and complete the purchase without problems and get back home.
If one has to deal with a slow cashier, and the stock is not placed systematically and you are greeted by hostile employees, it becomes a terrible user experience just like that. All retail stores understand the same and abide by it too.
http://customerthink.com/trendy-ux-design-tips-to-make-your-app-future-friendly/
While you may be able to recognize and appreciate the work of graphic designers, fashion designers, and architects in your everyday life, you may not think too often about experience designers. But user experience (UX) designers have a huge impact on the products most of us use every day, especially digital products like smartphone apps and websites. A UX designer is in charge of how you interact with a product and the overall experience: What features does it offer? When you click a button on an app or website, where does it take you? Can you find that button? How many clicks should it take to put in your credit card information or sign up for a new account? How easy is it to figure out how to share a link or invite a friend? It’s a UX designer's job to figure that stuff out.
http://mentalfloss.com/article/560531/secrets-user-experience-designers/
In today’s world of automation, IoT (Internet of Things) concept is gaining ground swiftly among the industries. Be it a smart home, smart workplace, or a smart city, IoT has started strengthening its presence everywhere. A report has revealed that around 31 billion connected devices will be available globally by 2020. We can expect that all major industry sectors will leverage the benefits of this thriving technology soon.
Interestingly, people want to control the connected devices on the move by using fingertips, and this requirement gives a boost to IoT penetration in mobile application development. There is no exaggeration in mentioning that IoT is all set to drive the future of custom mobile app solutions. Here we mention eight factors through which the IoT technology will revolutionize the app development domain.
https://thriveglobal.com/stories/mobile-app-development-and-iot-right-blend-to-boost-your-business/
Remember the time when hovering and clicking using the mouse were the most used triggers for interaction with a website or mobile app? Forget about those days.
The game changed when Apple introduced the first fully touchscreen smartphone in 2007. Since that time gestures have become the new clicks, and they still are one of the hottest trends in UI design even today. These intuitively understandable gestures have dramatically changed the way we think about interaction with our mobile devices.
Mobile gestures have an impact on user experience. No matter what kind of a mobile app you create, you’ll have to integrate gestures into your mobile design. Here are three reasons why.
https://www.business2community.com/mobile-apps/how-are-in-app-gestures-shaping-user-experience-02172291/
Mobile apps have become the bread and butter for many digital marketers. This is mostly credited to the fact that a quality mobile app has the potential to promote and grow your business tremendously. It can open new channels of revenue, introduce you to new marketing strategies (e.g. location tracking), give you the opportunity to provide more modern social media campaigns and of course, enable you to focus more on user experience. However, as the famous Rocky Balboa (yes, I’m a fan) puts it, ‘it ain’t all sunshines and rainbows’. Developing a successful mobile app can be a demanding task that requires a lot of thought and understanding of what the customer needs. So what better way to explore what the customer needs than to ask them directly? Customer feedback makes that all too simple.
https://mopinion.com/easy-to-use-mobile-app-feedback-form-templates/
Mopinion has added a new feature to couple metadata, such as user info, app version (and more) with user feedback within your Mobile SDK! This new feature equips Mopinion users with deeper insights into how certain app users or customers (based on demographics, interests, location, etc.) experience their mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
https://mopinion.com/add-metadata-to-your-feedback-within-the-mobile-sdk/
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