As enterprise end-users and customers alike have embraced the digital life, the need for well-designed user experience (UX) has intensified. With so many applications, platforms and services that continue to change day by day, or even hour by hour, UX has become a major force in its own right.
Now, the world is moving to artificial intelligence (AI), which promises to greatly enhance UX, working behind the scenes to deliver automatic and intuitive responses to user requests. The benefits of AI go even deeper. A recent survey of design professionals by Adobe finds more than half, 62%, expressed interest in AI and machine learning and what they add to the creative process. AI and machine learning will have a "democratizing effect on creativity" in applications and products. AI also opens up possibilities such as 3D and immersive design.
https://www.zdnet.com/article/ai-helps-user-experience-ux-helps-ai/
When technology advances quickly, design often gets ignored in the process. A well designed user interface or user experience are frequently treated as afterthoughts. But in truth, technology is nothing, or very little, without design. People need to understand and want to use technology for it to be widely adopted and for that a well-designed user interface is paramount. Conversational software has been rapidly becoming more popular, funded by big corporations wanting to invest in artificial intelligence and powered by new techniques in machine learning. However a common set of guidelines for designing conversational user interfaces was still non-existent.
https://medium.com/rasa-blog/13-rules-for-conversational-user-interface-design-edb1d56f23d5/