Increased ownership of personal mobile devices and unfettered Internet access has given rise to a new breed of consumers - arguably some of the most informed yet impatient in history.
Businesses seeking to meaningfully engage audiences and elevate themselves from the constant chatter of 24/7 news feeds and notification cycles have increasingly found themselves engaging and exploring the applications of User Experience (UX) design to enhance business growth. UX refers to a person's experience with a digital product or service.
Some hard-won bits of wisdom private investment platform Fundnel has learnt from experience include....
https://www.tnp.sg/news/views/great-digital-user-experience-key-winning-and-keeping-customers/