Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a company offers and what its competitors provide has become negligible. Today, companies are increasingly seeking for alternative ways to win their customers. In ecommerce business, one such way is by providing impeccable user experience (UX). The article describes the ways artificial intelligence can enhance user experience.
https://www.clickz.com/using-ai-to-improve-user-experience/216056/
Artificial intelligence (AI) is an unstoppable force. As noted by Martech Today, AI is already "here and now," and three-quarters (registration required) of companies that are using AI see improved revenue. The technology continues to make significant advances in both predictive capability and intelligent decision making — organizations are excited about the prospect of merging AI with existing people and processes to boost overall business outcomes.
What AI enthusiasts don’t want to talk about? The immovable objective to its unstoppable force: employee experience.
https://www.forbes.com/sites/forbestechcouncil/2018/07/16/what-ai-enthusiasts-dont-want-to-talk-about/#522b823a3bba/