Let's face it -- when it comes to measuring the return on investment for user experience (UX), all the traditional metrics fall down flat. For today's organizations, you simply can't put a price on the value of delivering an incredibly satisfying and rewarding experience to customers and users. That value percolates across all parts of the enterprise -- well beyond customer service.
The debate about the ROI of UX has been heating up lately. Alan Cooper, an ancestry thinker and software alchemist, recently posted that the question about the ROI of UX is "the most idiotic question ever asked." Why? Because organizations really don't pay attention to or even care about the value of superior UX, he states.
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