In practice, functional design always defeats aesthetic design. A web resource with good UX and bad visual design always surpasses, from the marketing point of view, a digital product with a magnificent “look and feel”, but which “rewards” the user with a negative interactive experience.
Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.
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