Kyle Cassidy is the user experience design (UXD) chief at Dept, an agency founded as recently as 2016, but which has become one of the fastest-growing digital agencies in Europe through acquisitions.
Cassidy gives us a particularly revealing insight into the world of UXD in agencyland, from the skills required, to the bittersweet feeling of releasing your product into the wild.
http://econsultancy.com/a-day-in-the-life-of-kyle-cassidy-head-of-user-experience-design-insights-at-dept/
Trust in a brand means that users are confident about the quality of your products or services, and reassured that if there is something wrong with it, you can be relied to make it right. If this is how customers view your brand, your conversions could be manifold.
For every digital business, the primary touchpoint for their consumers is the website or the application where brand interactions are created, and opinions are formed. For such businesses, user experience is a crucial part of a customer’s overall brand experience.
http://financialexpress.com/brandwagon/why-user-experience-ux-is-important-to-branding/1794275/
For Moorwand, Open Banking has allowed the company to help other FinTechs integrate payments capabilities into their own platforms. Its latest initiative includes a partnership with small business accounting firm Telleroo, which now enables its small business accountant users to make payments on behalf of their SMB clients thanks to a Moorwand integration.
Traditionally, accountants and their SMBs have to access separate platforms, be it other payment or online banking portals, to initiate payment. API integrations can streamline and consolidate that experience from within the accounting platform, making for a more convenient user experience.
http://pymnts.com/news/b2b-payments/2019/moorwand-user-experience-compliance-payments/
In the world of user experience (UX) design, where aesthetics are subjective and intuitive reasoning differs from person to person, job candidates for UX positions at companies big and small better come ready to defend their designs… and bring their own questions to challenge the modus operandi of their potential employer.
http://insights.dice.com/2019/12/31/ux-design-interview-questions-prepare/
Anyone who’s familiar with best practices in design fields knows how important it is to commit time and resources to UX development. How people feel when they use your UI has a significant effect on the actions they take and the opinions they form, which of course affects conversions, profits, and overall business success.
http://theuxblog.com/blog/ux-rules-for-tech-startups/
I get an overwhelming sense of grief and anger when I see the Net Promoter Score (NPS) being used as a beacon of light for companies. I have heard so many people praising the NPS, and using it as a legitimate way to measure customer satisfaction and success of a company.
In fact, sometimes, it is used as the only way to measure these metrics. But, I really believe, the NPS should not be the basis of making critical decisions.
http://uxdesign.cc/the-nps-sucks-11d33b748774/
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