tjeerdtraats: customer-experience*

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  1. The experience your customers have when they visit your website and how easy it is for them to use is vital to the success of your online presence.

    If your website is unprofessional or does not meet expectations from a design perspective then your audience may not trust your company, if it is slow and difficult to find what they want they may leave before getting in contact or completing their order.

    This means, between a well-designed website that a customer finds easy to use and a poorly designed one can be the difference between success and failure online.
    http://aspiringpanda.com/blog/why-the-customer-experience-of-your-website-is-vital/
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  2. What man wouldn’t want to wear a pink bunny onesie?

    You know! The kind 9-year-old Ralphie got from his aunt in ‘A Christmas Story,’ and then — mortified — had to don for the family.

    Kohl’s sells them in its men’s section, along with Chewbacca, Elf, gorilla and shark onesies, and other white elephant specials.

    Making shopping fun and an experience instead of a chore is part of brick-and-mortar retail’s answer to the rise of online shopping, said Barbara Kahn, professor of marketing, Wharton School, University of Pennsylvania.
    http://thecourier.com/breaking-news/2017/11/21/stores-adapt-to-online-shopping-challenge/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.