Every product has an ultimate goal — to help people solve certain problems. When designing a product, you need to keep user experience in mind, you don’t want to create a product that is more complicated than the actual problem the users have. There are some principles to follow when designing a product. It could be an app, a website or a physical product. These principles would help you shape better user experience.
https://uxplanet.org/design-principles-that-help-you-shape-the-best-user-experience-260ad3a1bb83/