Research shows that every $1 that businesses invest in user experience design can cultivate a return on investment of up to $100 or more.
In addition, another study found that upwards of 40% of consumers will stop interactive with a website if the design is unattractive or poor.
However, due in part to ever-evolving technology, consumers' user experience expectations are always shifting.
https://www.benzinga.com/pressreleases/19/03/p13357641/the-3-best-ux-design-trends-of-2019-plus-the-top-26-user-experience-de/
Smartphones are getting bigger and better.
The mobile industry is one of the most innovative in the world, continually addressing user experience concerns and bringing fresh, new design and user interface ideas in the most industrious, ingenious, and well-funded ways.
https://learn.g2crowd.com/mobile-ux-design/
There’s always the small matter of identifying which fertile areas of work will yield the most gains. This article will explain which 20% of UX design most often delivers the largest ROI.
https://www.business2community.com/customer-experience/3-areas-to-optimize-your-ux-design-and-get-more-roi-02184560/
Have you ever wondered why your users don’t interact with your product the way you were expecting them to? It might be because you may not understand how to use different psychology principles to design your products to elicit specific responses and actions from your users. Your customers are driven by emotions when they are looking at a website, wondering if they should buy a product or not. They are instinctively trying to establish a connection with the brand and, depending on what they see, they will either complete the purchase or not.
https://mopinion.com/guide-to-psychology-principles-in-ux-design/