In financial services, the term, “omnichannel,” is too often limited to the perspective of the retail experience. Does the consumer see a consistent experience every time they use a bank or retailers various channels – online, in person or on a mobile app.
However, omnichannel in payments extends beyond a consistent user experience. True payments omnichannel also requires the backend process to be streamlined so that every payment option used is processed, protected and reconciled in the same fashion. It should not matter whether the payment is made via a mobile device or an EMV-enabled chip, payments providers are wasting time and money by patching together disparate solutions to handle every different payment source.
In order to provide a streamlined approach to payments, payments processors need to start from the ground up. Here are three key areas to focus on when building an omnichannel approach to payments:
http://paymentsjournal.com/creating-an-omnichannel-payments-experience-from-start-to-finish/
In today’s omni-channel world, consumers shop using multiple devices, touchpoints, and channels, ultimately choosing their own preferred path to purchase.
A typical digital journey today could start with a consumer researching a purchase on their smartphone, then continuing later on a laptop or tablet. They might visit your site after engaging with your search ad and ask your chatbot some initial questions. They might call your business a few days later after getting one of your emails and finalize their purchase in person at your closest brick-and-mortar location.
https://www.business2community.com/customer-experience/4-ways-marketers-use-voice-analytics-to-create-frictionless-customer-experiences-02088381/
Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience, from initial research through to completing their purchase.
Year on year, app store trends have seen sustained a growth in shopping apps. This has created awareness amongst retailers that a mobile presence is imperative, however, what can marketers do to ensure that the mobile consumer acquired stays loyal to the channel?
Here are top 5 key areas to always consider:
http://www.bizcommunity.com/Article/196/822/179701.html/
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