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  1. What is best practice when it comes to UX? Unfortunately, a lot of advice out there on 'user experience' (UX) directly contradicts other advice. Some of this bad advice is simply out of date, but some is simply wrong—always was, always will be.

    How do these myths take hold? Sometimes what makes for good advice is sector-dependent and not universally applicable, other times it's because of "truthiness": "Don't make users click more than three times" sounds like it should be true, even if it isn't.

    Confusion over best practices for UX reign over every sector. This confusion creates myths, and these myths create disjointed experiences that actively work against the frictionless customer experience.

    So what are these myths?
    https://www.computing.co.uk/ctg/opinion/3070207/debunking-the-myths-around-ux/
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