Technology occupies a majority of our time nowadays, and while we are integrating more and more devices into our daily lives, companies are working toward providing a seamless experience to their customers through their multiple devices.
Customer behavior is now driving initiatives of marketing, sales and technology. While some companies are focusing on a desktop, mobile or Apple Watch experience, a true omnichannel strategy looks toward a holistic approach to this problem. Instead of focusing on multichannel growth, one should focus on providing a seamless experience in-store or online. The focus should be on bridging the gap between the real-life experience and the online experience.
https://www.forbes.com/sites/forbestechcouncil/2018/10/29/how-to-implement-an-omnichannel-business-strategy/
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