Next-level enterprise requires next-level technologies, including cloud technologies, cognitive systems, hyper-personalized user experiences, intelligent bots, augmented reality and messaging platforms that deliver relevant messaging in seconds. We are entering a world of ambient technology, where the computer becomes invisible and unobtrusive as the environment becomes more intelligent. For large-scale enterprises, it’s about delivering frictionless value to customers and users. For IT teams, it’s about doing more with less.
https://www.forbes.com/sites/forbestechcouncil/2018/09/26/digital-enterprise-means-less-today-serverless-timeless-frictionless/#248369a31660/