With the rise of digital communication, traditional media has become one of the many spaces in which public relations professionals operate. Due to the advent of social media, the practice is divided into traditional public relations, advocacy and social media. These moving parts dare not operate in isolation.
They must operate strategically over the long term with one goal in mind, to win public trust. In 2019 and beyond, communication and marketing professionals need to place emphasis on big data, user experience, UX and audio when executing their campaigns.
http://jamaica-gleaner.com/article/commentary/20190227/kahmile-reid-big-data-ux-and-audio-key-communicationmarketing-tools/
