Design thinking is widely viewed as the best approach to generating and testing new ideas, new user experiences and new opportunities because it starts with a hypothesis, not requirements – it’s a methodology that anticipates, and even creates, the future says, Sunil Karkera, Global Head, TCS Interactive at Tata Consultancy Services
The first half century of information technology in the business world — say, from the early days of mainframe computing to the beginning of the Internet — can be characterized as a quest for greater efficiency and optimization. Meaning, the application of technology to processes to do things “better.”
For the most past, we’ve achieved that. And today, efficiency and optimization have given way to business growth enablement, value creation, transformation and speed.
https://www.martechadvisor.com/articles/ux-and-cro/design-thinking-in-the-digital-age/
