Tags: data-based*

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  1. Most design and product teams have some type of persona document. Theoretically, personas help us better understand our users and meet their needs. The idea is that codifying what we’ve learned about distinct groups of users helps us make better design decisions. Referring to these documents ourselves and sharing them with non-design team members and external stakeholders should ultimately lead to a user experience more closely aligned with what real users actually need.
    https://www.smashingmagazine.com/2018/04/design-process-data-based-personas/
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