Most design and product teams have some type of persona document. Theoretically, personas help us better understand our users and meet their needs. The idea is that codifying what we’ve learned about distinct groups of users helps us make better design decisions. Referring to these documents ourselves and sharing them with non-design team members and external stakeholders should ultimately lead to a user experience more closely aligned with what real users actually need.
https://www.smashingmagazine.com/2018/04/design-process-data-based-personas/
While a data-based world allows us to build services and products, it also requires complicated processes of acquisition that can be tedious if not overwhelming. This is why businesses are increasingly implementing artificial intelligence to simplify their data-based services. Here’s how 5 brands are turning to chatbots and voice programs to allow users to easily input information and receive personalized instructions for complex or unfamiliar processes, resulting in a customer onboarding journey with minimal friction.
https://www.psfk.com/2018/05/trend-brands-leverage-ai-streamline-user-experience.html/
