Data. Insights. Conversions. These three words are thrown around quite a bit in the digital world, regardless of the industry. And the reason for their popularity is fairly obvious. The insights we derive from proper data analysis steer us towards ways of achieving increased conversions. A slightly less obvious observation, however, is the kind of data we use to reach these conversions…
When it comes to online user feedback, there’s a lot to be said about quantitative data (e.g. metrics such as Net Promoter Score, Customer Effort Score, & Customer Satisfaction) but still little is known about the qualitative side (e.g. open answers), or the ‘unstructured data’. While metrics such as NPS can easily be measured and displayed in charts or an Excel sheet, qualitative data isn’t quite as straightforward if you don’t have the means to analyse it. Enter Text Analytics.
https://mopinion.com/what-is-text-analytics-benefits/
Design is about solving problems. When it comes to user experience (UX), design matters a lot. Like promoting the brand, getting users to take action, providing a fast response — several factors need to be considered to make sure users keep coming back for more. Even after optimizing all these factors, certain user interfaces fail to achieve the expected reception. This is why companies leverage experimentation platforms to test and optimize all the aspects of a product before making it available to the users. Even after enough optimizations, companies do not immediately launch it universally. Instead, they prefer a staged rollout.
http://techgenix.com/user-experience/
