Many businesses put a lot of effort into creating effective website designs.
They try to build sites filled with intuitive navigation, strong branding and clear customer journeys. But while investing in a functional and beautiful website is necessary, some digital destinations forget one small web page whose appearance can have an impact on their conversion rates: the 404 error page.
https://www.cmswire.com/digital-experience/effective-404-pages-how-to-find-new-customers-in-a-page-not-found/
