Consumer habits are quickly shifting and more online activity is occurring on-the-go with mobile phones, netbooks, e-readers and tablets as opposed to desktops and laptops. Every device and operating system offers a unique user experience with specific functions, requirements and behaviours.
The Problem: Many business websites do not provide a smooth user experience on mobile devices. Users need to pinch-and-zoom to properly view webpages, webpages are slow to load and site menus are difficult to access.
Not being accessible on mobile devices results in a loss of local website traffic, mobile leads, and potential profits.
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