Why Responsive Web Design is Essential for Businesses!

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  1. Consumer habits are quickly shifting and more online activity is occurring on-the-go with mobile phones, netbooks, e-readers and tablets as opposed to desktops and laptops. Every device and operating system offers a unique user experience with specific functions, requirements and behaviours. The Problem: Many business websites do not provide a smooth user experience on mobile devices. Users need to pinch-and-zoom to properly view webpages, webpages are slow to load and site menus are difficult to access. Not being accessible on mobile devices results in a loss of local website traffic, mobile leads, and potential profits.
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.