Research is critical to UX

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  1. The goal of User Experience design (UXD) is to improve the overall experience a user has with a product. UXD involves a variety of activities??user research, persona mapping, information architecture, wireframing, interaction design, prototyping, testing to name a few. It involves every aspect of how someone interacts with any product or digital platform. For example, information architecture determines how a website or app is structured; interaction design deals with what interface is being used, and how users navigate through the product; while a websites or apps usability determines how functional and user-friendly the product is. You can check more on this where we have explained in detail the Common UX Mistakes to avoid.
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.