As a manager with a technical background, I struggled for a long time to evaluate candidates for positions outside of my expertise especially user experience designers.
Experienced UX designers are one of the most coveted talent assets among small businesses, especially those that rely on tech, which is part of the reason why designers have one of the highest turnover rates in the industry at 23.3 percent. But if you don't have a design background, it can be difficult to gauge exactly how much value a good UX designer adds to your small business especially because the job title itself can mean so many different things.
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