Digital transformation is, in part, driven by the need for enterprises to deliver better customer experiences, meet new-gen expectations and, for some businesses, to remain competitive (and survive).
For users––whether they are end users of a shopping site, customer support engineers using a ticketing system or business analysts looking for insights to drive the company forward––one thing remains the same: They want greater access to data than ever before. This has big implications for the future of database technology.
http://eweek.com/database/why-user-experience-2020-requires-fast-data-access/
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