Imagine a user visiting your company’s Azure AD app launcher for the first time and finding exactly the apps they need to be productive and effective. No confusion or clutter. A dream scenario, right?
You’ve sent us more and more requests for features that allow you to better manage third-party apps as you’re onboarding them to Azure AD, so your users can have a cleaner, more efficient experience. We’ve heard those requests and are working to help Azure AD administrators better control what applications their users see, and we’re starting with the ability to hide apps.
https://cloudblogs.microsoft.com/enterprisemobility/2017/12/04/improving-the-app-launcher-user-experience-in-azure-ad/