If you’ve ever taken an Uber, you know that the startup identified practically every consumer pain point involved with hailing a taxi – not being able to find one, standing in a long taxi line, rude drivers, the credit card machine always being broken – and addressed each one with a simple, easy-to-navigate mobile app.
Uber has become such a classic example because it figured out how to create a simple, clean experience for both the customer and the driver. When both sides work in perfect harmony, everyone enjoys the experience. The taxi industry didn’t see Uber coming, and has been slow to innovate in response.
https://www.forbes.com/sites/dangingiss/2018/07/02/how-ubers-user-experience-creates-a-seamless-customer-experience/#2954eb96ff7a/
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