"Omnichannel referrals give a personalized brand experience and incentivize people to share with friends across multiple channels.
Let’s take a look at examples of companies that have adopted omnichannel referral marketing and how they use it. We’ll share the strategies they use and what you can do to boost your efforts."
https://www.business2community.com/marketing/omnichannel-referrals-creating-a-seamless-user-experience-02064253/