Sharan Grandigae’s Redd Experience develops systems with an easy-to-use approach
The adage ‘What’s in a name’ comes back to haunt Sharan Grandigae every time he thinks he has a cool idea. His first start-up was called Dhraya. No one understood its meaning and neither did Sharan.
He then went on to develop a new product called Obi, which, Sharan explains, is the “sash that you wear on the kimono, the traditional Japanese dress, that keeps all the levels together”. Since the software product in question took care of the inventory of a company, “which has many layers to it, we derived a name from that idea,” says Sharan.
https://www.thehindubusinessline.com/specials/emerging-entrepreneurs/designing-a-user-experience-with-a-human-element/article25599689.ece/
