Bad user experience (UX) is like pulling on a door that says push. We’ve all had that head banging moment of frustration when we start shouting at inanimate objects. So, what is the right balance of design and usability that makes for a great user experience?
Digital UX is not an element to be skipped over if you want to be a thriving business in the age of digital disruptions. Designs that are too complex make users feel overwhelmed. Customers often decide whether they like a website or not in a matter of seconds.
https://www.capgemini.com/consulting/2018/05/user-experience-the-move-from-complexity-to-simplicity/
