The enterprise sector’s embracing of AV technology continues at pace. However, there is some difference of opinion as to whether much of this corporate tech adoption lacks a creative edge, with too much AV box-ticking (perhaps with one-box solutions), and not enough attention paid to delivering a service for users – point and shoot, rather than creative interaction.
It is perhaps more difficult to measure the effectiveness of AV technology within enterprise when user experience is compromised.
https://www.avinteractive.com/features/making-strategic-use-case-tech-10-02-2019/
