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  1. Over the last years NS has been actively improving its online visibility and services. Digital sales and services have become increasingly important. NS websites link directly to its social media accounts and NS has set up a interactive webcare policy.
    https://mopinion.com/customer-success-story-improving-online-conversions/
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  2. Customer Experience Management (CEM) is big business. In an environment where retaining customers is just as important as winning new ones, the battle lines between competing businesses have shifted significantly in recent years.
    https://mopinion.com/taking-customer-experience-management-to-the-next-level/
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  3. Skoda works with Mopinion to listen to website visitors and to further strengthen relationships with their online customers.
    https://mopinion.com/customer-success-story-skoda-optimising-overall-user-experience/
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  4. Mopinion is urging online marketers to look more closely at the way they gather feedback and to consider using more proactive tools to comprehensively understand their potential clients’ needs.
    https://mopinion.com/uk-companies-losing-out-on-sales-due-to-poor-customer-feedback-measurement/
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  5. To fully understand and measure customer loyalty and satisfaction, many organisations look at both the relational and transactional levels of interaction. Customer relationships are a complex matter and deal with human emotion as much as business.
    https://mopinion.com/making-the-most-of-online-touchpoints-in-your-customer-experience-strategy/
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  6. The User Experience in the Age of Self-Tasking – FREE Live Event
    Join us Live on Thursday November 20th, at 1pm Eastern/10am Pacific for the Free UX Live Event of the Year.
    https://mopinion.com/the-user-experience-in-the-age-of-self-tasking/
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  7. Mopinion Launches Ground-breaking Online Customer Journeys Programme
    Unique online research software solution helps businesses capture and analyse online customer journeys in real-time to improve services and increase sales.
    https://mopinion.com/online-customer-journeys-programme/
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  8. When it comes to customer satisfaction, bad customer service is not a good thing – initially. However, the right company can take the critique they get from their bad customer service and turn it into a good thing.
    https://mopinion.com/what-can-you-learn-from-bad-customer-service/
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  9. Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded sessions collected from these tools, there are also concerns regarding the social and criminal impact of storing personal, privacy-sensitive data without the visitor knowing. Is it really smart to be using these tools?
    https://mopinion.com/are-session-recording-tools-a-risk-to-internet-privacy/
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  10. A website feedback button is a tab or icon that is used to collect feedback from online visitors and customers while they are on your website. These buttons are usually located on the side or at the bottom of a web page so that they are easy for the visitor to find. In order to submit feedback, visitors click on the feedback button and an online feedback form will appear.

    To understand the real value of a website feedback button it’s a good idea to learn how they work and the various benefits they can offer your business.
    https://mopinion.com/what-is-a-website-feedback-button/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.