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  1. Meanwhile your web analytics and heatmaps are showing you what’s happening on your site. This is often the basic toolkit for webshops, which is logical, because it is important to know what your visitors are doing on your website. Unfortunately these tools don’t provide a complete understanding of the customer…
    https://mopinion.com/5-ways-online-customer-feedback-can-optimise-your-webshop/
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  2. It’s a dog-eat-dog world out there in the eCommerce industry. Online retailers face tough competition when it comes to offering a good customer experience and winning over the loyalty of their customers. And the truth remains that while striving for the much-sought-after “perfect customer experience”, there are many struggles these retailers still go through on a daily basis that hold them back.
    https://mopinion.com/is-digital-feedback-the-solution-to-all-online-retailer-struggles/
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  3. In this infographic, we take a closer look at the overall volumes of feedback per industry and how the private and public sectors compare as well as some other interesting figures.
    https://mopinion.com/online-feedback-volumes-per-industry/
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  4. Unfortunately there are many instances in which online customer feedback “falls on deaf ears”. Just a mere 46% of consumers feel that their feedback is being used in a constructive way. And what’s interesting is almost 83% of consumers say they would be more loyal to a brand if they knew that brand would act on their feedback and make improvements.
    https://mopinion.com/listening-to-the-voice-of-the-customer/
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  5. In this blog, we will examine the online customer journey within the travel industry – touching on key factors such as customer personas, the importance of mobile and how user feedback can enhance the journey.
    https://mopinion.com/mapping-the-online-customer-journey-for-travel-companies/
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  6. More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.
    https://mopinion.com/combining-customer-profiles-with-user-feedback/
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  7. This white paper, titled, “Improving travel websites and apps with user feedback” investigates the benefits of incorporating user feedback into the digital strategy of travel businesses, using various case studies, practical tips and more.
    https://mopinion.com/white-paper-improving-travel-websites-and-apps-with-user-feedback/
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  8. As part of its online vision, TUI focuses on maintaining an enjoyable and meaningful customer experience. TUI.nl, in particular, is a channel that enables TUI customers to find the information that they’re looking for, get in touch with TUI representatives and ultimately book their next vacation. In other words, a very crucial and commonly used portal for bringing in and converting customers.
    https://mopinion.com/customer-success-story-tui/
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  9. According to an online eDigitalResearch survey, nearly one third of consumers research holidays solely online. The need for travel agencies, tour guides and hotel concierges is dwindling as more and more DIY (Do-It-Yourself) travellers emerge; travellers who are well-acquainted with booking online and therefore, have high demands for good service.
    https://mopinion.com/3-ways-online-feedback-can-improve-travel-app/
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  10. Travix wants to elevate its focus on ‘Customer First’ to an even higher level. To do this, they will be taking a few big steps in 2017 in regards to measuring customer satisfaction..
    https://mopinion.com/travix-revamps-digital-feedback-programme-worldwide-using-mopinion-software/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.